through-the-book method

through-the-book method
марк. "с просмотром всего журнала"* (исследовательский метод, используемый фирмой Службой исследования рынка "Симмонс" для подсчета фактических читателей данного номера издания; респонденту, считающему себя читателем данного журнала, задаются вопросы о различных статьях; потом у респондента спрашивают, уверен ли он в том, что читал данный журнал; после этого только те респонденты, которые отвечают на этот вопрос положительно, рассматриваются как читатели данного номера журнала)
See:

Англо-русский экономический словарь.

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